Rado is a Swiss luxury watchmaking company founded in 1917 and headquartered in Lengnau, Switzerland. In 1962 it launched the first scratch-resistant watch, the DiaStar. Today the company produces about half a million watches a year with a staff of about 470.
It is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Durable. Beautiful. A watch for life for men or women.
Behind it all, a tradition of visionary research and cutting-edge materials technology.